College Students at the Library | 6 Successful Higher Education Social Media Marketing Strategies

6 Successful Higher Education Social Media Marketing Strategies.

  1. User-generated content = Gold!
  2. Create Facebook Groups
  3. Be platform-specific
  4. Post-audience-specific content
  5. Share via Stories
  6. Authenticity is essential

As educators, you already know that social media is a great avenue to raise a school’s profile, drive enrollment, and boost student engagement.

Whether you choose to invest a million dollars or only 50 cents towards your marketing budget, the aim is to spend it right.

However, many universities are simply choosing to invest in new tactics rather than flashy marketing campaigns. Their tactic of choice? Social media in higher education.

This can turn out to be an advantageous situation for marketers in the education sector. When implemented correctly, higher education social media marketing can help create online communities, increase interactions, engage more students, and form a global reputation.

In this article, we present you with 6 inventive social media marketing strategies used by colleges and universities around the world to increase reach and engagement with their social channels while fostering a sense of school pride and togetherness.

1. User-generated content = Gold!

A useful method to increase interactions and reach on social media for higher ed is to allow existing students or even alumni to get involved with your social media accounts.

Higher-ed students are already very active on almost every social platform available, why not use them?

University of Miami's Instagram.

Bonus: showcasing your student helps create a strong bond and camaraderie with the college and its students.

2. Create Facebook Groups

Facebook groups allow universities and colleges to breakdown their larger audience into smaller groups and cater to their specific needs. Some examples are alumni groups, club groups, sports groups, parent of students groups, and more.

3. Be platform-specific

Every platform is unique and should be treated as such. For example, LinkedIn is more industry and professionally focused, you wouldn't share the same content on LinkedIn as you would on Instagram that is demographically younger and entertainment-driven.

4. Post-audience-specific content

The goal of social media is to deliver content relevant to your audience, correct? Then it only makes sense that higher-ed social media managers should think about getting separate accounts for different university activities.

For example, a college can have news to share from different academic departments, sports teams, and alumni networks.

5. Share via Stories

Creating and sharing social media stories that combine videos, photos, captions, and filters is now easier than ever. This feature is available on most major social media platforms like Snapchat, Instagram, and Facebook.

You can use geotagging, filters, and visual media to show the location of the university, its main attractions, faculty information, labs, or events that are happening in and around campus.

6. Authenticity is essential

This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that paused nations in front of news channels.

Now, colleges and universities need more than just great deals to trust, identify with, and invest in a school. At this point, many schools have taken notice by embracing authenticity and their human side on social media.

While some schools have spoken directly about their thoughts related to COVID-19 or other news items, others have shown authenticity by zoning on their student through user-generated content or student testimonials.

When done authentically, both strategies can help colleges and universities gain trust from their audiences while boosting awareness as a school that cares about people.

In 2021, expect authenticity to take center stage on social media as successful colleges and universities continue to build trust from their students.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

Business, entertainers, influencers, everyone can make their passion or brand Instagrammable.

One Billion people all over the world use Instagram and 500 million people watch Instagram stories each day. 

This article is to help business owners with Instagram, whether you are new or need to update your strategy.

Why should businesses focus on Instagram? 200 Instagram users visit at least check one business profile each day. You can estimate your brand’s reach from the statistics if you have the right strategy and plan with you.

Before getting started with steps to use Instagram for a business, let’s know some Instagram terminology.

Step 1: Create an Instagram Business Account

You need to set up an Instagram business account. An Instagram business account gives you features and tools to track the performance of your profile. It is pretty easy to create a business account. You need to sign up for Instagram, go to Settings, click Accounts and here you can get a link to switch to a professional or business account.

Why do you need a business account?

Step 2: Build Your Instagram Strategy

Strategy and planning are needed to gain success in any field. Same as it is with Instagram. You need a winning Instagram strategy to grow your profile and outrank your competitors. 

Defining Target Audience

According to your niche, you should already know what your target audience is. As the number of targets and engaging audiences matters more.

Here is how you can define your target audience for Instagram:

Understanding your audience will make it easier to find what type of posts, stories you need to create. 

Set Achievable Goals

Setting realistic goals will help you in creating effective marketing strategies. Your goals should be Specific, Measurable, Attainable, Relevant, and Timely.

Setting goals like growing followers to 1 million in just one month is unrealistic and not real business objectives. Set your goals based on engagement, likes, follows conversion rate, etc.

Track and Monitor the Performance

Track the performance of your Instagram using various metrics. This step will help you to find out if you have achieved your goals. Here are some Instagram metrics that you can monitor:

Test, Test, and Test

Test everything to find out what is working for you and what is not. Test with various types of content to know what your audience is liking.

Step 3: Optimize Your Profile

Yes, you need to optimize your profile to get the best results. Here are some steps that you can follow:

Step 4: Share Great Contents

Now, Instagram is all about the content you share. Make sure you share content regularly. Make an Instagram scheduling calendar and reserve time and days for sharing Instagram posts, video, IGTV, and story.

Create Instagram content in such a way so that it speaks visually aesthetic for your brand. Research on your competitors, what they are doing. Be creative and ready to test with different types of content.

Use high-quality, edited photos, and videos on Instagram. Your captions need to be compelling and creative as well. Use relevant hashtags to get better engagement.

Step 5: Engage With Your Audience 

Instagram is a platform where brands can directly connect with their audience. Follow and engage with the Instagram profiles of your niche. Use relevant hashtags on all of your posts. You can add up to 30 hashtags to each post.

Make time to reply to comments and mentions. It will connect you with your followers. Many users have tried bots for the engagement, Instagram is strictly against it. You can get shadowbanned and your engagement and reach will go down badly.

Instagram allows you to use ads, to get yourself in front of a large audience. Set up ads according to your budget, time, and audience to get better brand visibility.

Step 6: Track, Test and Grow

Tracking your performance regularly is an important step if you are serious about promoting your business using Instagram. A/B test on everything to find out what is working and what is not. Here is how you can do this:

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

With schools closing and offices shifting to online, businesses around the world are opening up a totally new way of working — while slowing the spread of the disease and “flattening the curve”.

Working from home has plenty of advantages (spending that hour communicating to work in bed is one) but can also be filled with productivity and well-being challenges.

MKR Media has been a remote-friendly company for almost 2 years, with full-time remote employees — so it’s fair to say we’ve learned a lot of lessons along the way. We want to share with you our 7 tips and tricks on how to shift to remote working.

Set Clear Working Hours

What time do you usually go to work? How bout what time do you leave work? Set clear working hours. If it is 9-5, 10-6, 8-4 it doesn't matter as long as you treat that time period like true working hours.

Try to start work around the same time every day, schedule breaks and most importantly logoff at the end of the day. With devices that allow bosses and clients to reach us constantly, you can end up working 24/7.

Get Dressed

PJs are great, so comfy and warm. They are perfect, but not for the workplace. When working from home it's tempting to roll out of bed and just start working in your PJs.

If you're dressed for sleep, it's going to be a lot harder for you to get your mind in the right place for a productive workday. Pretend you are not working remotely. Treat it like any other day at the office. Wake up, shower and get dressed for the day. You will be surprised by how much more productive you are when you are wearing real pants.

Have A Dedicated Work Space

You don't have to have a dedicated office in your house, just a separate workspace away from your bed or couch. This will help you focus and get into work mode.

It should be an area that mentally prepares you for work, whether it's a separate room, a small desk in the corner of the living room, or simply a laptop at the end of the kitchen table.

Make Time For Social Chats

Zoom is great for virtual meetings, it's also great for virtual happy hour with your coworkers. We need human contact, in one way or another. Why not make a Zoom Happy Hour with you and co-workers at 5 pm. Make a drink and video chat with each other and catchup. See how they are doing, and get tips from them on how they are dealing with remote work.

Zoom Happy Hour, not your thing? That is fine, it's a great idea to set up a slack channel that is dedicated to the fun stuff. Setup channels like recipes to try at home, new shows to watch, or happy thoughts channel. The main point here is if you are used to meeting up with coworkers after work or chatting over coffee in the morning then try to translate that to online.

No TV

Oops, that 5-minute break to watch the end of that 30 Rock episode turned into a 3-hour binge and now you're behind on your work for the day.

As tempting as it is to have The Office playing in the background as you work, having the TV on while your work from home can be very distracting. You are not as good at working with that background noise as you think. If you wouldn't do it at the office, don't do it at home when you're working.

Take Breaks From Screen Time

Working from home can mean one thing, screens 24/7. Working on your laptop, to scrolling on your Instagram, to catching up with your favorite show. That is a lot of screens y'all.

Give your eyes a break. Think about scheduling some screen-time-free breaks (I know, we are Social Media Managers screens are our life) throughout the day. Again think about a normal office day, do you take coffee breaks through the day? Then schedule a coffee break at home, at lunchtime read a book or call a friend.

Don't Be Afraid To Over-Communicate

Remote work is definitely something new for the majority of the world, which can mean one thing. Miscommunication. Miscommunication happens every day in a "normal" work setting I can only imagine the amount of miscommunication happening across the world right now.

Don't be afraid to send that extra email, Slack, WhatsApp, team or whatever you and your office uses to communicate to clarify any miscommunication on your part. It is better to over-communicate than assume and mess something up.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also follow us on Instagram & Medium.

Social Media can be extremely powerful when it comes to growing your business, driving traffic to your website, and keeping your followers tuned. Many companies are managing social media well, so you want to make the most of the social web in order to outrank your competitors. Read on to learn more about the social media tools you should not be missing this year.

Social Media Management´s Role

Brand awareness and loyalty don´t happen magically. With over 3 billion people using social media around the globe, it’s safe to say that social media plays a vital role in the business landscape. Social media management tools will give you control over your own marketing strategy and help you reach your audience effortlessly.

Logging on Facebook or Instagram and posting a few updates from time to time won´t do the trick. The content you publish has to be consistent and on-brand across the networks you are targeting. On top of that, you need to determine which content and campaigns work best for your audience.

Social media management tools will allow you to control your entire social media from a single interface. These apps simplify every aspect of managing social media, such as programming updates, generating reports, engaging with your audience and creating brand awareness. In other words, they can make your social media presence a priority.

Social Media: Overview

Given the high amount of people who encounter new brands through electronic platforms, social media management is key for any business. Regardless of the size and the type of enterprise, effective social media management is a must.

The numbers say it all. The world is home to 7.7 billion people, and at least 3.5 billion of them are known to be online. Social media networks are used by 1 in every 3 people. Facebook, the greatest social media platform of all times, has over 2 billion users. Other platforms, such as Youtube and Instagram, are used by over a billion people each.

Guide to Social Media Management Tools

Social media management apps are generally affordable, and many offer free versions you can test out before purchasing. Most of the apps we have selected cater to a wide range of social platforms, and more specifically, Facebook, Twitter, Instagram, and LinkedIn.

11 Apps Social Media Managers Should use in 2020

1) Hootsuite: Social Media Scheduling, Monitoring and Analytics

Compatible with: iOS, Android, Web, Chrome

If you are looking for a simple solution to your social media management needs, this tool will get you covered. This tool is compatible with 35 social platforms, such as Facebook, Youtube, Instagram, Twitter, and Pinterest, and will allow you to schedule updates at times of your choosing.

Also, it serves as a very powerful analytics tool. Hootsuite will help you understand social media results by drawing on over 200 metrics to measure performance. Its reports can be exported as Excel, PDF, PowerPoint, and CSV files. On top of that, this app will allow you to monitor the social web, thanks to is custom social streams.

Price: The free version includes 1 user, 3 social profiles, and 30 scheduled updates. You can get an upgrade from $29 per month.

2) Buffer: Best App for Straightforward Social Media Scheduling

Compatible with: iOS, Android, Web, Chrome, Safari, Firefox

The main purpose of this app is to schedule social media posts and supports Facebook, Twitter, Instagram, and LinkedIn. Note: Pro users can also schedule Pinterest updates. Social media scheduling is extremely easy thanks to its intuitive dashboard, mobile app, and browser extensions.

However, Buffer is more than a simple scheduling tool. You will also be able to check the amount of impressions your updates achieved, as well as the number of clicks, the shares, comments, and overall reach.

Price: The free version includes 1 user, 3 accounts and 10 queued updates. You can switch to the paid version from $15 per month.

3) Sprout Social: Ideal for Team-Based Social Media Management

Compatible with: iOS, Android, Web, Chrome

A complete social media network management tool for Facebook, Twitter, Instagram, and Pinterest. You will be able to stick to your own schedule or have the app schedule your updates at the time that suits you best.

Sprout Social is renowned for its publishing feature, which lets users tag their updates to recall them later for analytics purposes. In addition, the app handles team interaction incredibly well. Thanks to its simple indicator, you will see when other team members are interacting in real-time.

Price: Users can subscribe from $99 per user and month. The cheapest plan includes 5 social profiles.

4) Iconosquare: A Great Instagram & Facebook Manager Tool

Compatible with: iOS, Android, Web, Chrome

Designed for those enterprises with Instagram business accounts and Facebook pages, this app helps you publish, monitor, and analyze content. Its modern and responsive dashboard will help you schedule content in advance and preview your updates before posting. Truth be told, only a few services offer such a deep Instagram management.

Price: From $39 per month. The cheapest plan includes 2 team members and 3 social profiles.

5) Sendible: Best Social Management App for Lead Generation

Compatible with: iOS, Android, Web, Chrome

Sendible can manage around 20 social platforms, and blog services, such as Facebook, Youtube, Twitter, LinkedIn, Pinterest, and WordPress, and some of its features make this tool stand out from the crowd. A shared calendar displays your pending posts across any platforms you have connected, and you will also be able to connect an RSS feed.

While creating your posts, Sendible will let you navigate through Flickr and Google to find free-loyalty pictures. But that is not all: this tool also features a Canva integration that will allow you to design your own images.

Price: The cheapest plan starts at $29 per month and includes 1 user, 12 services, and unlimited scheduling.

6) Tailwind: Best Tool for Managing Pinterest Accounts

Compatible with: iOS, Web, Chrome, Safari, Firefox

Whereas Facebook is used to interact with other people, and Twitter is designed to follow trends and news, people use Pinterest to discover eye-catching content that can be categorized into virtual boards. This tool excels at Pinterest management like no other application does. In addition, it will let you post on Instagram and monitor the results.

Price: From $15 per month. Includes 1 account and unlimited scheduling.

7) MeetEdgar: Best Social Network Management App for Automatizing Purposes

Compatible with: iOS, Web, Chrome

This tool is like an autopilot for your social media network profiles. MeetEdgar will do the hard work for you on your Facebook, Instagram, Twitter, and LinkedIn accounts. But remember: this is not an analytics app. What makes this tool so different is the ability to find quote-worthy text on links. After pulling the relevant content, it will compose updates you can go along with.

Price: $49 per month. It includes 25 social media accounts and an unlimited media library.

8) MavSocial: Great Tool for Adding Images to Social Media Updates

Compatible with: iOS, Android, Web, Chrome

It’s most unique characteristic is the impressive library of over 20 million royalty-free assets that you can use on your social media posts. MavSocial connects to Facebook, Twitter, Youtube, Instagram, and Tumblr.

Price: From $19 per month. Includes 1 user and 10 social profiles.

9) Social Report: An Underrated Social Media Management Tool

Compatible with: iOS, Android, Web, Chrome

This tool used to fly under the radar. However, Social Report has started to jump into lots of reviews. The reason: it truly delivers on all of the features a business needs at a very affordable price. On top of the social media integrations (Facebook, Instagram, Twitter, and LinkedIn), it also features a suite of tools that most premium platforms charge for.

Price: From 49$ per month. The cheapest plan includes 5 users and 25 social profiles.

10) CoShedule: The Ideal Tool for Bloggers

Compatible with: iOS, Android, Chrome

This app is primarily used by bloggers due to its ability to schedule full WordPress posts. On top of that, it can be used to schedule updates to popular social platforms like Facebook, Twitter, LinkedIn, and Pinterest. Once your updates are pushed live, you will be able to track their performance.

Price: From $40 for individuals and $60 for teams.

11) Loomly: All Your Team Needs in One App

Compatible with: Android, iOS, Chrome

This tool can help you manage your Facebook, Instagram, Twitter, Pinterest, and LinkedIn posts and ads. It features a calendar, a post overview, and gives you update ideas based on trending topics and RSS feeds.

Price: From $25 per month after a 15-day free trial. The cheapest service includes 2 users and 10 social accounts.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

We have stepped into a new year. A new year for me means a fresh start and time to bring new changes. I am always very excited to begin a new year with new enthusiasm and new goals.

If you are a business owner, you should set new goals and start looking for adopting new ways that will benefit your business.

The biggest challenge for any business is to appear on the first page whenever your product or service is searched. How to overcome the challenge? By adopting the best SEO practices for your business website and updating it regularly, will definitely boost your page ranking.

Every second there are billions of searches going on around the world. So, if you want to be in the game and come out as a winner, your search engine optimization should be strong. Search engine optimization doesn’t happen overnight, you have to continuously make efforts and make changes, improve the quality of content regularly.

Today we are going to discuss the top 11 tips that will help your company SEO and boost ranking.

1.) High Quality and Relevant Content

Creating high quality and relevant website content is the best way to improve your website’s search engine optimization. The first step is to understand your buyer to whom you will be addressing your content. Your website should be optimized for the readers, not for the search engine. 

Create useful content that should address the buyer’s issue. Include the right keywords naturally that your potential customer will use in search queries.

If you want people to keep coming back to your website, your content should be high quality, relevant and recent. Keep updating the website regularly.

Google Chrome controls almost 45% of the world's online searches. Two important factors that Google sees to rank any website are Dwell Time and Bookmarks. If your website provides the user what they want they are going to spend more time on the website (more dwell time) and also bookmark your website to visit later. It will help to boost your website’s ranking on Google.

2.) Website’s loading speed

When your website takes longer than 7 seconds to load, then fixing it should be on top of your priority list. Slow loading speed is going to hurt you in two ways. 

First, search engines will rank your website lower, even if your content is most relevant and high quality. Second, your customer conversion rate is going to be affected very badly as 40% of visitors mostly leave the website if it takes more than 3 seconds to load.

Research shows that improving your website’s loading speed by 1 sec will give you 7% more conversion rates. Use online software like GTmetrix and PageSpeed Insights to analyze and find out your website’s loading time.

3.) Blog regularly

Blogging is the most effective way of improving any website’s SEO and ranking. It will help you to optimize your website and rank for long-tail keywords. But, one thing you should keep in mind that poorly-written, Palagramised and cheap contents do more harm than good.

4.) Improve titles and descriptions

You can boost the click-through rate by improving titles and descriptions of your website’s content. The title tag and meta description should be made more attractive and enticing by:

5.) Add internal links to underperforming pages

If some of your website’s page is not performing well, you can boost them by adding internal links. Internal links are links that go from one page to another page on the same website.

The first step is to find the pages that are underperforming pages. You can use tools like  Ahref, SEMrush to find out the pages that you are not ranking for or are not performing well.

The next step is to find the relevant place where you can add the link to another page which is performing well. You should add it naturally and it shouldn’t look like it is forced.

6.) Add external links

External links are backlinks from other websites to your website. If used wisely, external links can also help to boost rankings. The external links that you are using should be of high authority, in this way you are building trust and at the same time adding value to your content.

7.) Optimize Images

Seo is not all about content but images and other multimedia are also an important part. To make your website’s images work for you on the SEO front, use proper image file format and sizing. Include your target keywords in your image file name, alt tags, title, and description.

8.) Boost Readability

Keeping your content easy to read and understand, will make the user experience better. Readability is also an important factor for SEO rankings.

Websites that have low readability most likely to lose readers. But website’s with high readability gives engaging content to readers and hence improve organic ranking.

Some ways to improve the readability is by:

9.) Use social media for authority building

When people find your content useful and share it through social media, it will help your website to build authority. As it will make SEO believe that your website has good content which people are liking and help you rank higher. You should include social media sharing buttons on your website.

10.) Mobile Optimization

Search engines give priority to those websites that are optimized for mobiles than those that are not. People now use their smartphones most of the time to search. If your website is not mobile optimized then you are going to constantly lose your visitors.

11.) Local SEO

If you want to keep up with local SEO learn as much as you can about the target audience. As Google is investing in local advertising, it is giving more opportunities for businesses to have local visibility. Learn and create keyword strategies and content copy that is targeted for your local customers.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

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