Social Media can be extremely powerful when it comes to growing your business, driving traffic to your website, and keeping your followers tuned. Many companies are managing social media well, so you want to make the most of the social web in order to outrank your competitors. Read on to learn more about the social media tools you should not be missing this year.

Social Media Management´s Role

Brand awareness and loyalty don´t happen magically. With over 3 billion people using social media around the globe, it’s safe to say that social media plays a vital role in the business landscape. Social media management tools will give you control over your own marketing strategy and help you reach your audience effortlessly.

Logging on Facebook or Instagram and posting a few updates from time to time won´t do the trick. The content you publish has to be consistent and on-brand across the networks you are targeting. On top of that, you need to determine which content and campaigns work best for your audience.

Social media management tools will allow you to control your entire social media from a single interface. These apps simplify every aspect of managing social media, such as programming updates, generating reports, engaging with your audience and creating brand awareness. In other words, they can make your social media presence a priority.

Social Media: Overview

Given the high amount of people who encounter new brands through electronic platforms, social media management is key for any business. Regardless of the size and the type of enterprise, effective social media management is a must.

The numbers say it all. The world is home to 7.7 billion people, and at least 3.5 billion of them are known to be online. Social media networks are used by 1 in every 3 people. Facebook, the greatest social media platform of all times, has over 2 billion users. Other platforms, such as Youtube and Instagram, are used by over a billion people each.

Guide to Social Media Management Tools

Social media management apps are generally affordable, and many offer free versions you can test out before purchasing. Most of the apps we have selected cater to a wide range of social platforms, and more specifically, Facebook, Twitter, Instagram, and LinkedIn.

11 Apps Social Media Managers Should use in 2020

1) Hootsuite: Social Media Scheduling, Monitoring and Analytics

Compatible with: iOS, Android, Web, Chrome

If you are looking for a simple solution to your social media management needs, this tool will get you covered. This tool is compatible with 35 social platforms, such as Facebook, Youtube, Instagram, Twitter, and Pinterest, and will allow you to schedule updates at times of your choosing.

Also, it serves as a very powerful analytics tool. Hootsuite will help you understand social media results by drawing on over 200 metrics to measure performance. Its reports can be exported as Excel, PDF, PowerPoint, and CSV files. On top of that, this app will allow you to monitor the social web, thanks to is custom social streams.

Price: The free version includes 1 user, 3 social profiles, and 30 scheduled updates. You can get an upgrade from $29 per month.

2) Buffer: Best App for Straightforward Social Media Scheduling

Compatible with: iOS, Android, Web, Chrome, Safari, Firefox

The main purpose of this app is to schedule social media posts and supports Facebook, Twitter, Instagram, and LinkedIn. Note: Pro users can also schedule Pinterest updates. Social media scheduling is extremely easy thanks to its intuitive dashboard, mobile app, and browser extensions.

However, Buffer is more than a simple scheduling tool. You will also be able to check the amount of impressions your updates achieved, as well as the number of clicks, the shares, comments, and overall reach.

Price: The free version includes 1 user, 3 accounts and 10 queued updates. You can switch to the paid version from $15 per month.

3) Sprout Social: Ideal for Team-Based Social Media Management

Compatible with: iOS, Android, Web, Chrome

A complete social media network management tool for Facebook, Twitter, Instagram, and Pinterest. You will be able to stick to your own schedule or have the app schedule your updates at the time that suits you best.

Sprout Social is renowned for its publishing feature, which lets users tag their updates to recall them later for analytics purposes. In addition, the app handles team interaction incredibly well. Thanks to its simple indicator, you will see when other team members are interacting in real-time.

Price: Users can subscribe from $99 per user and month. The cheapest plan includes 5 social profiles.

4) Iconosquare: A Great Instagram & Facebook Manager Tool

Compatible with: iOS, Android, Web, Chrome

Designed for those enterprises with Instagram business accounts and Facebook pages, this app helps you publish, monitor, and analyze content. Its modern and responsive dashboard will help you schedule content in advance and preview your updates before posting. Truth be told, only a few services offer such a deep Instagram management.

Price: From $39 per month. The cheapest plan includes 2 team members and 3 social profiles.

5) Sendible: Best Social Management App for Lead Generation

Compatible with: iOS, Android, Web, Chrome

Sendible can manage around 20 social platforms, and blog services, such as Facebook, Youtube, Twitter, LinkedIn, Pinterest, and WordPress, and some of its features make this tool stand out from the crowd. A shared calendar displays your pending posts across any platforms you have connected, and you will also be able to connect an RSS feed.

While creating your posts, Sendible will let you navigate through Flickr and Google to find free-loyalty pictures. But that is not all: this tool also features a Canva integration that will allow you to design your own images.

Price: The cheapest plan starts at $29 per month and includes 1 user, 12 services, and unlimited scheduling.

6) Tailwind: Best Tool for Managing Pinterest Accounts

Compatible with: iOS, Web, Chrome, Safari, Firefox

Whereas Facebook is used to interact with other people, and Twitter is designed to follow trends and news, people use Pinterest to discover eye-catching content that can be categorized into virtual boards. This tool excels at Pinterest management like no other application does. In addition, it will let you post on Instagram and monitor the results.

Price: From $15 per month. Includes 1 account and unlimited scheduling.

7) MeetEdgar: Best Social Network Management App for Automatizing Purposes

Compatible with: iOS, Web, Chrome

This tool is like an autopilot for your social media network profiles. MeetEdgar will do the hard work for you on your Facebook, Instagram, Twitter, and LinkedIn accounts. But remember: this is not an analytics app. What makes this tool so different is the ability to find quote-worthy text on links. After pulling the relevant content, it will compose updates you can go along with.

Price: $49 per month. It includes 25 social media accounts and an unlimited media library.

8) MavSocial: Great Tool for Adding Images to Social Media Updates

Compatible with: iOS, Android, Web, Chrome

It’s most unique characteristic is the impressive library of over 20 million royalty-free assets that you can use on your social media posts. MavSocial connects to Facebook, Twitter, Youtube, Instagram, and Tumblr.

Price: From $19 per month. Includes 1 user and 10 social profiles.

9) Social Report: An Underrated Social Media Management Tool

Compatible with: iOS, Android, Web, Chrome

This tool used to fly under the radar. However, Social Report has started to jump into lots of reviews. The reason: it truly delivers on all of the features a business needs at a very affordable price. On top of the social media integrations (Facebook, Instagram, Twitter, and LinkedIn), it also features a suite of tools that most premium platforms charge for.

Price: From 49$ per month. The cheapest plan includes 5 users and 25 social profiles.

10) CoShedule: The Ideal Tool for Bloggers

Compatible with: iOS, Android, Chrome

This app is primarily used by bloggers due to its ability to schedule full WordPress posts. On top of that, it can be used to schedule updates to popular social platforms like Facebook, Twitter, LinkedIn, and Pinterest. Once your updates are pushed live, you will be able to track their performance.

Price: From $40 for individuals and $60 for teams.

11) Loomly: All Your Team Needs in One App

Compatible with: Android, iOS, Chrome

This tool can help you manage your Facebook, Instagram, Twitter, Pinterest, and LinkedIn posts and ads. It features a calendar, a post overview, and gives you update ideas based on trending topics and RSS feeds.

Price: From $25 per month after a 15-day free trial. The cheapest service includes 2 users and 10 social accounts.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

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