Hello again! I'm glad to see that you've found your way to my website after the "Let's Get Digital: How to Expand Your F&B Brand Online" panel. There is so much I wanted to share with you! Tips to increase your SEO so you can rank on the first page of Google organically, free resources to help you manage your social media accounts, and what to do with your Social Media Strategy in the time of Covid-19 and more.

If you are thinking, "it is too late to start working on my social media/SEO strategy," you would be wrong! Due to Covid-19, our daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. This changed the way consumers behave online and wipe the slate clean for everyone online.

With my tips below coupled with what we discussed during the panel I hope this empowers you to start or to pivot your social media/SEO strategy.

For those who would like to schedule a free consultation with me click the button below.

SEO

3 Topics Clusters

You might not have realized it but the Search Engine algorithm has changed in the last year or so. We went from individual blog posts that rank for specific keywords to having something called topic clusters. The topic cluster model is essentially when a company chooses broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority. 

Essentially what this means is to pick 3 broad topics relevant to your industry and write blogs that are relevant to those 3 topics. 

Website’s loading speed

When your website takes longer than 7 seconds to load, then fixing it should be on top of your priority list. Slow loading speed is going to hurt you in two ways.

First, search engines will rank your website lower, even if your content is most relevant and high quality. Second, your customer conversion rate is going to be affected very badly as 40% of visitors mostly leave the website if it takes more than 3 seconds to load.

Research shows that improving your website’s loading speed by 1 sec will give you 7% more conversion rates. Use online software like GTmetrix and PageSpeed Insights to analyze and find out your website’s loading time.

Boost Readability

Keeping your content easy to read and understand, will make the user experience better. Readability is also an important factor for SEO rankings.

Websites that have low readability most likely to lose readers. But website’s with high readability gives engaging content to readers and hence improve organic ranking.

Some ways to improve the readability is by:

Free Resources

Facebook Creator Studio 

Facebook Creator Studio allows community managers to plan, schedule, analyze, and monetize their activities across Facebook Pages and, Instagram accounts all from one dashboard.

Keyword Planner

Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising.

Rank Math

Rank Math is designed to present the right information to you at the right time. The simple, but powerful user-interface highlights important information about your posts alongside the post itself. Using this information, you can improve your post's SEO instantaneously.

TweetDeck

TweetDeck is a free web-based tool that helps you manage and post to your Twitter accounts. It's also designed to improve organization and functionality across them.

TweetDeck's dashboard displays separate columns of activity from your Twitter accounts. For example, you might see separate columns for your home feed, your notifications, your direct messages, and your activity—all in one place on the screen

Canva

Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company's social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.

Unfold 

Described as "a toolkit for storytellers", Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold. It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

Quuu

Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You'll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you'll always have relevant posts for your audience. 

Social Media Opportunities

Evaluate your Social Strategy

Now is the time to reevaluate your social media strategy. Push pause on all scheduled content and campaigns, for the time being, so you can give yourself some breathing room while you reevaluate.

First things first, take a look at your social media post from the past year, what post got the most engagement, what post flopped, was there a post that encouraged your followers to leave more comments than they usually do?

Secondly, look at what you have planned to launch immediately or in the coming weeks. Ask yourself, does your plan still make sense, given the climate of today? Does it come off as insensitive? What can you keep? What should be postponed?

Right now, people are particularly sensitive, and emotions are heightened. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf.

Finally, take into consideration what you had planned, what posts worked for you in the past year, and what is happening in today’s climate and begin to plan when and on what platform you would like to post your content on.

More time to be creative

Covid-19 has given us business owners and social media managers one great opportunity, it allows us to be more creative, explore new platforms and social media features we’ve never tried before.

We’ve seen companies use Zoom meeting screens to advertise their services and products, we’ve seen more events and networking opportunities that were traditionally face-to-face being hosted on Facebook Live. We’ve seen restaurants use their platform to show that they may be closed for dine-in service but they are still serving our community. My personal favorite, watching chef share their trade secrets or even sharing new recipes with us while we watch from our living rooms.

The possibilities are endless and it is up to you on whether or not to dedicate your time to creative methods. 

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

This is an unprecedented time. Unlike creating a social media strategy for a new product launch, there is no template or best practice for handling a global pandemic at this level.


However, we as social media professionals are well-equipped to deal with a crisis at this level. Our jobs depend on us being empathetic, having strong communication skills, flexibility, creativity, and a lot of the times finding the light in a dark situation. It is these skills that will help develop an effective plan to support your client/organization communication during this crisis.

Before we jump into the good stuff, I want to distinguish between crisis communication and communication in a crisis.

Crisis Communication vs Communicating During a Crisis

Crisis communication is something that many (especially those who are from the PR/Digital Marketing field) are very familiar with. Crisis communication is a form of brand communication meant to mitigate damage to a brand's reputation. For example The Pepsi's Kendall Jenner ad or the DiGiorno "Why I Stayed" Tweet.

In both of these examples, the crisis was due to their negative action or event caused by the company.

Communicating during a crisis refers to communication from a brand during a widespread crisis that is bigger than the brand itself. The crisis is likely to have an impact on the brand's business, operations, and community. For example, right now! The coronavirus pandemic is a crucial example of companies communicating during a crisis.

What do with the content I had Planned?

With social distancing and stay at home protocols being enacted, you can imagine it is not "business as usual." Something that social media professionals usually do is that they plan the content they want to post ahead of time sometime 3-6 months out. However, due to Covid-19, that plan and schedule content we had may no longer be relevant.


Take a look at any planned content you have for the next few weeks and ask yourself one simple question. "Does this feel relevant right now?" You may need to postpone your content, and that is fine.


It is essential that as a social media professional, we are well-informed about our clients/organization's operations, plans, and policies. During this chaos, your main objective is to provide clear, empathetic information to your audience.

What Should I Post on Social Media?

Before you even begin to think about what you want to post on Social Media, try to keep this in mind:

  1. Don't ignore the situation at hand: Pretending like Covid-19 isn't happening comes across and inauthentic and tone-deaf. Let your followers know that you are aware of our "new normal."
  2. Keep Posting: Your followers are spending more time online than ever before. Stay connected with them! Facebook and Instagram have seen a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week. (Later.com)
  3. Be empathetic: In essence, think twice before posting something right now. 
  4. Ask for help. If your business is struggling, it is okay to lean on your community.

The type of social media content that you'll be posting right now will either have the goal of retention, sales, or awareness.

Open for business Content

Like a lot of restaurants, your business is open but working hard to survive during these unusual times. What you will want to do is share content with the goal of getting sales. Here are a few ways you can do that

Like a lot of restaurants, your business is open but working hard to survive during these unusual times. What you will want to do is share content with the goal of getting sales. Here are a few ways you can do that

Like a lot of restaurants, your business is open but working hard to survive during these unusual times. What you will want to do is share content with the goal of getting sales. Here are a few ways you can do that

Closed for business (For Now)

If your business is closed or unable to operate right now, you want to share content with the goal of retention. You want to stay in touch with your existing followers so that you are top-of-mind. Some examples of business in this type of scenario are wedding photographers, hairstylists, gyms, etc.

Waiting for Business

If your business is in a strong position, you're in a good spot to create content with the goal of awareness.

Take this time to grow your brand instead of your bottom line. Create a Tik Tock, invest in ring light, and start shooting videos for your social platforms. The production may not be perfect, but with people spending a lot more time on social media, it's only natural that video consumption is increasing among all social platforms.

Combine this with the fact that engagement is increasing, and people are spending 40% more time on Instagram, and it's easy to conclude that it's a perfect time for brands to be running influencer campaigns.


A creative strategy, according to Later.com, is to reach out to influencers you have worked with in the past and ask them to re-post content from an older campaign at a reduced rate.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

Social Media can be extremely powerful when it comes to growing your business, driving traffic to your website, and keeping your followers tuned. Many companies are managing social media well, so you want to make the most of the social web in order to outrank your competitors. Read on to learn more about the social media tools you should not be missing this year.

Social Media Management´s Role

Brand awareness and loyalty don´t happen magically. With over 3 billion people using social media around the globe, it’s safe to say that social media plays a vital role in the business landscape. Social media management tools will give you control over your own marketing strategy and help you reach your audience effortlessly.

Logging on Facebook or Instagram and posting a few updates from time to time won´t do the trick. The content you publish has to be consistent and on-brand across the networks you are targeting. On top of that, you need to determine which content and campaigns work best for your audience.

Social media management tools will allow you to control your entire social media from a single interface. These apps simplify every aspect of managing social media, such as programming updates, generating reports, engaging with your audience and creating brand awareness. In other words, they can make your social media presence a priority.

Social Media: Overview

Given the high amount of people who encounter new brands through electronic platforms, social media management is key for any business. Regardless of the size and the type of enterprise, effective social media management is a must.

The numbers say it all. The world is home to 7.7 billion people, and at least 3.5 billion of them are known to be online. Social media networks are used by 1 in every 3 people. Facebook, the greatest social media platform of all times, has over 2 billion users. Other platforms, such as Youtube and Instagram, are used by over a billion people each.

Guide to Social Media Management Tools

Social media management apps are generally affordable, and many offer free versions you can test out before purchasing. Most of the apps we have selected cater to a wide range of social platforms, and more specifically, Facebook, Twitter, Instagram, and LinkedIn.

11 Apps Social Media Managers Should use in 2020

1) Hootsuite: Social Media Scheduling, Monitoring and Analytics

Compatible with: iOS, Android, Web, Chrome

If you are looking for a simple solution to your social media management needs, this tool will get you covered. This tool is compatible with 35 social platforms, such as Facebook, Youtube, Instagram, Twitter, and Pinterest, and will allow you to schedule updates at times of your choosing.

Also, it serves as a very powerful analytics tool. Hootsuite will help you understand social media results by drawing on over 200 metrics to measure performance. Its reports can be exported as Excel, PDF, PowerPoint, and CSV files. On top of that, this app will allow you to monitor the social web, thanks to is custom social streams.

Price: The free version includes 1 user, 3 social profiles, and 30 scheduled updates. You can get an upgrade from $29 per month.

2) Buffer: Best App for Straightforward Social Media Scheduling

Compatible with: iOS, Android, Web, Chrome, Safari, Firefox

The main purpose of this app is to schedule social media posts and supports Facebook, Twitter, Instagram, and LinkedIn. Note: Pro users can also schedule Pinterest updates. Social media scheduling is extremely easy thanks to its intuitive dashboard, mobile app, and browser extensions.

However, Buffer is more than a simple scheduling tool. You will also be able to check the amount of impressions your updates achieved, as well as the number of clicks, the shares, comments, and overall reach.

Price: The free version includes 1 user, 3 accounts and 10 queued updates. You can switch to the paid version from $15 per month.

3) Sprout Social: Ideal for Team-Based Social Media Management

Compatible with: iOS, Android, Web, Chrome

A complete social media network management tool for Facebook, Twitter, Instagram, and Pinterest. You will be able to stick to your own schedule or have the app schedule your updates at the time that suits you best.

Sprout Social is renowned for its publishing feature, which lets users tag their updates to recall them later for analytics purposes. In addition, the app handles team interaction incredibly well. Thanks to its simple indicator, you will see when other team members are interacting in real-time.

Price: Users can subscribe from $99 per user and month. The cheapest plan includes 5 social profiles.

4) Iconosquare: A Great Instagram & Facebook Manager Tool

Compatible with: iOS, Android, Web, Chrome

Designed for those enterprises with Instagram business accounts and Facebook pages, this app helps you publish, monitor, and analyze content. Its modern and responsive dashboard will help you schedule content in advance and preview your updates before posting. Truth be told, only a few services offer such a deep Instagram management.

Price: From $39 per month. The cheapest plan includes 2 team members and 3 social profiles.

5) Sendible: Best Social Management App for Lead Generation

Compatible with: iOS, Android, Web, Chrome

Sendible can manage around 20 social platforms, and blog services, such as Facebook, Youtube, Twitter, LinkedIn, Pinterest, and WordPress, and some of its features make this tool stand out from the crowd. A shared calendar displays your pending posts across any platforms you have connected, and you will also be able to connect an RSS feed.

While creating your posts, Sendible will let you navigate through Flickr and Google to find free-loyalty pictures. But that is not all: this tool also features a Canva integration that will allow you to design your own images.

Price: The cheapest plan starts at $29 per month and includes 1 user, 12 services, and unlimited scheduling.

6) Tailwind: Best Tool for Managing Pinterest Accounts

Compatible with: iOS, Web, Chrome, Safari, Firefox

Whereas Facebook is used to interact with other people, and Twitter is designed to follow trends and news, people use Pinterest to discover eye-catching content that can be categorized into virtual boards. This tool excels at Pinterest management like no other application does. In addition, it will let you post on Instagram and monitor the results.

Price: From $15 per month. Includes 1 account and unlimited scheduling.

7) MeetEdgar: Best Social Network Management App for Automatizing Purposes

Compatible with: iOS, Web, Chrome

This tool is like an autopilot for your social media network profiles. MeetEdgar will do the hard work for you on your Facebook, Instagram, Twitter, and LinkedIn accounts. But remember: this is not an analytics app. What makes this tool so different is the ability to find quote-worthy text on links. After pulling the relevant content, it will compose updates you can go along with.

Price: $49 per month. It includes 25 social media accounts and an unlimited media library.

8) MavSocial: Great Tool for Adding Images to Social Media Updates

Compatible with: iOS, Android, Web, Chrome

It’s most unique characteristic is the impressive library of over 20 million royalty-free assets that you can use on your social media posts. MavSocial connects to Facebook, Twitter, Youtube, Instagram, and Tumblr.

Price: From $19 per month. Includes 1 user and 10 social profiles.

9) Social Report: An Underrated Social Media Management Tool

Compatible with: iOS, Android, Web, Chrome

This tool used to fly under the radar. However, Social Report has started to jump into lots of reviews. The reason: it truly delivers on all of the features a business needs at a very affordable price. On top of the social media integrations (Facebook, Instagram, Twitter, and LinkedIn), it also features a suite of tools that most premium platforms charge for.

Price: From 49$ per month. The cheapest plan includes 5 users and 25 social profiles.

10) CoShedule: The Ideal Tool for Bloggers

Compatible with: iOS, Android, Chrome

This app is primarily used by bloggers due to its ability to schedule full WordPress posts. On top of that, it can be used to schedule updates to popular social platforms like Facebook, Twitter, LinkedIn, and Pinterest. Once your updates are pushed live, you will be able to track their performance.

Price: From $40 for individuals and $60 for teams.

11) Loomly: All Your Team Needs in One App

Compatible with: Android, iOS, Chrome

This tool can help you manage your Facebook, Instagram, Twitter, Pinterest, and LinkedIn posts and ads. It features a calendar, a post overview, and gives you update ideas based on trending topics and RSS feeds.

Price: From $25 per month after a 15-day free trial. The cheapest service includes 2 users and 10 social accounts.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

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