Hello again! I'm glad to see that you've found your way to my website after the "Let's Get Digital: How to Expand Your F&B Brand Online" panel. There is so much I wanted to share with you! Tips to increase your SEO so you can rank on the first page of Google organically, free resources to help you manage your social media accounts, and what to do with your Social Media Strategy in the time of Covid-19 and more.

If you are thinking, "it is too late to start working on my social media/SEO strategy," you would be wrong! Due to Covid-19, our daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. This changed the way consumers behave online and wipe the slate clean for everyone online.

With my tips below coupled with what we discussed during the panel I hope this empowers you to start or to pivot your social media/SEO strategy.

For those who would like to schedule a free consultation with me click the button below.

SEO

3 Topics Clusters

You might not have realized it but the Search Engine algorithm has changed in the last year or so. We went from individual blog posts that rank for specific keywords to having something called topic clusters. The topic cluster model is essentially when a company chooses broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority. 

Essentially what this means is to pick 3 broad topics relevant to your industry and write blogs that are relevant to those 3 topics. 

Website’s loading speed

When your website takes longer than 7 seconds to load, then fixing it should be on top of your priority list. Slow loading speed is going to hurt you in two ways.

First, search engines will rank your website lower, even if your content is most relevant and high quality. Second, your customer conversion rate is going to be affected very badly as 40% of visitors mostly leave the website if it takes more than 3 seconds to load.

Research shows that improving your website’s loading speed by 1 sec will give you 7% more conversion rates. Use online software like GTmetrix and PageSpeed Insights to analyze and find out your website’s loading time.

Boost Readability

Keeping your content easy to read and understand, will make the user experience better. Readability is also an important factor for SEO rankings.

Websites that have low readability most likely to lose readers. But website’s with high readability gives engaging content to readers and hence improve organic ranking.

Some ways to improve the readability is by:

Free Resources

Facebook Creator Studio 

Facebook Creator Studio allows community managers to plan, schedule, analyze, and monetize their activities across Facebook Pages and, Instagram accounts all from one dashboard.

Keyword Planner

Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising.

Rank Math

Rank Math is designed to present the right information to you at the right time. The simple, but powerful user-interface highlights important information about your posts alongside the post itself. Using this information, you can improve your post's SEO instantaneously.

TweetDeck

TweetDeck is a free web-based tool that helps you manage and post to your Twitter accounts. It's also designed to improve organization and functionality across them.

TweetDeck's dashboard displays separate columns of activity from your Twitter accounts. For example, you might see separate columns for your home feed, your notifications, your direct messages, and your activity—all in one place on the screen

Canva

Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company's social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.

Unfold 

Described as "a toolkit for storytellers", Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold. It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

Quuu

Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You'll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you'll always have relevant posts for your audience. 

Social Media Opportunities

Evaluate your Social Strategy

Now is the time to reevaluate your social media strategy. Push pause on all scheduled content and campaigns, for the time being, so you can give yourself some breathing room while you reevaluate.

First things first, take a look at your social media post from the past year, what post got the most engagement, what post flopped, was there a post that encouraged your followers to leave more comments than they usually do?

Secondly, look at what you have planned to launch immediately or in the coming weeks. Ask yourself, does your plan still make sense, given the climate of today? Does it come off as insensitive? What can you keep? What should be postponed?

Right now, people are particularly sensitive, and emotions are heightened. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf.

Finally, take into consideration what you had planned, what posts worked for you in the past year, and what is happening in today’s climate and begin to plan when and on what platform you would like to post your content on.

More time to be creative

Covid-19 has given us business owners and social media managers one great opportunity, it allows us to be more creative, explore new platforms and social media features we’ve never tried before.

We’ve seen companies use Zoom meeting screens to advertise their services and products, we’ve seen more events and networking opportunities that were traditionally face-to-face being hosted on Facebook Live. We’ve seen restaurants use their platform to show that they may be closed for dine-in service but they are still serving our community. My personal favorite, watching chef share their trade secrets or even sharing new recipes with us while we watch from our living rooms.

The possibilities are endless and it is up to you on whether or not to dedicate your time to creative methods. 

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

Business, entertainers, influencers, everyone can make their passion or brand Instagrammable.

One Billion people all over the world use Instagram and 500 million people watch Instagram stories each day. 

This article is to help business owners with Instagram, whether you are new or need to update your strategy.

Why should businesses focus on Instagram? 200 Instagram users visit at least check one business profile each day. You can estimate your brand’s reach from the statistics if you have the right strategy and plan with you.

Before getting started with steps to use Instagram for a business, let’s know some Instagram terminology.

Step 1: Create an Instagram Business Account

You need to set up an Instagram business account. An Instagram business account gives you features and tools to track the performance of your profile. It is pretty easy to create a business account. You need to sign up for Instagram, go to Settings, click Accounts and here you can get a link to switch to a professional or business account.

Why do you need a business account?

Step 2: Build Your Instagram Strategy

Strategy and planning are needed to gain success in any field. Same as it is with Instagram. You need a winning Instagram strategy to grow your profile and outrank your competitors. 

Defining Target Audience

According to your niche, you should already know what your target audience is. As the number of targets and engaging audiences matters more.

Here is how you can define your target audience for Instagram:

Understanding your audience will make it easier to find what type of posts, stories you need to create. 

Set Achievable Goals

Setting realistic goals will help you in creating effective marketing strategies. Your goals should be Specific, Measurable, Attainable, Relevant, and Timely.

Setting goals like growing followers to 1 million in just one month is unrealistic and not real business objectives. Set your goals based on engagement, likes, follows conversion rate, etc.

Track and Monitor the Performance

Track the performance of your Instagram using various metrics. This step will help you to find out if you have achieved your goals. Here are some Instagram metrics that you can monitor:

Test, Test, and Test

Test everything to find out what is working for you and what is not. Test with various types of content to know what your audience is liking.

Step 3: Optimize Your Profile

Yes, you need to optimize your profile to get the best results. Here are some steps that you can follow:

Step 4: Share Great Contents

Now, Instagram is all about the content you share. Make sure you share content regularly. Make an Instagram scheduling calendar and reserve time and days for sharing Instagram posts, video, IGTV, and story.

Create Instagram content in such a way so that it speaks visually aesthetic for your brand. Research on your competitors, what they are doing. Be creative and ready to test with different types of content.

Use high-quality, edited photos, and videos on Instagram. Your captions need to be compelling and creative as well. Use relevant hashtags to get better engagement.

Step 5: Engage With Your Audience 

Instagram is a platform where brands can directly connect with their audience. Follow and engage with the Instagram profiles of your niche. Use relevant hashtags on all of your posts. You can add up to 30 hashtags to each post.

Make time to reply to comments and mentions. It will connect you with your followers. Many users have tried bots for the engagement, Instagram is strictly against it. You can get shadowbanned and your engagement and reach will go down badly.

Instagram allows you to use ads, to get yourself in front of a large audience. Set up ads according to your budget, time, and audience to get better brand visibility.

Step 6: Track, Test and Grow

Tracking your performance regularly is an important step if you are serious about promoting your business using Instagram. A/B test on everything to find out what is working and what is not. Here is how you can do this:

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

With schools closing and offices shifting to online, businesses around the world are opening up a totally new way of working — while slowing the spread of the disease and “flattening the curve”.

Working from home has plenty of advantages (spending that hour communicating to work in bed is one) but can also be filled with productivity and well-being challenges.

MKR Media has been a remote-friendly company for almost 2 years, with full-time remote employees — so it’s fair to say we’ve learned a lot of lessons along the way. We want to share with you our 7 tips and tricks on how to shift to remote working.

Set Clear Working Hours

What time do you usually go to work? How bout what time do you leave work? Set clear working hours. If it is 9-5, 10-6, 8-4 it doesn't matter as long as you treat that time period like true working hours.

Try to start work around the same time every day, schedule breaks and most importantly logoff at the end of the day. With devices that allow bosses and clients to reach us constantly, you can end up working 24/7.

Get Dressed

PJs are great, so comfy and warm. They are perfect, but not for the workplace. When working from home it's tempting to roll out of bed and just start working in your PJs.

If you're dressed for sleep, it's going to be a lot harder for you to get your mind in the right place for a productive workday. Pretend you are not working remotely. Treat it like any other day at the office. Wake up, shower and get dressed for the day. You will be surprised by how much more productive you are when you are wearing real pants.

Have A Dedicated Work Space

You don't have to have a dedicated office in your house, just a separate workspace away from your bed or couch. This will help you focus and get into work mode.

It should be an area that mentally prepares you for work, whether it's a separate room, a small desk in the corner of the living room, or simply a laptop at the end of the kitchen table.

Make Time For Social Chats

Zoom is great for virtual meetings, it's also great for virtual happy hour with your coworkers. We need human contact, in one way or another. Why not make a Zoom Happy Hour with you and co-workers at 5 pm. Make a drink and video chat with each other and catchup. See how they are doing, and get tips from them on how they are dealing with remote work.

Zoom Happy Hour, not your thing? That is fine, it's a great idea to set up a slack channel that is dedicated to the fun stuff. Setup channels like recipes to try at home, new shows to watch, or happy thoughts channel. The main point here is if you are used to meeting up with coworkers after work or chatting over coffee in the morning then try to translate that to online.

No TV

Oops, that 5-minute break to watch the end of that 30 Rock episode turned into a 3-hour binge and now you're behind on your work for the day.

As tempting as it is to have The Office playing in the background as you work, having the TV on while your work from home can be very distracting. You are not as good at working with that background noise as you think. If you wouldn't do it at the office, don't do it at home when you're working.

Take Breaks From Screen Time

Working from home can mean one thing, screens 24/7. Working on your laptop, to scrolling on your Instagram, to catching up with your favorite show. That is a lot of screens y'all.

Give your eyes a break. Think about scheduling some screen-time-free breaks (I know, we are Social Media Managers screens are our life) throughout the day. Again think about a normal office day, do you take coffee breaks through the day? Then schedule a coffee break at home, at lunchtime read a book or call a friend.

Don't Be Afraid To Over-Communicate

Remote work is definitely something new for the majority of the world, which can mean one thing. Miscommunication. Miscommunication happens every day in a "normal" work setting I can only imagine the amount of miscommunication happening across the world right now.

Don't be afraid to send that extra email, Slack, WhatsApp, team or whatever you and your office uses to communicate to clarify any miscommunication on your part. It is better to over-communicate than assume and mess something up.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also follow us on Instagram & Medium.

Affected by a creative block? It happens to the best of us. Those in creative jobs, such as musicians, writers, artists or performers, are more likely to be affected by inspirational barriers. Creative blocks can last days, weeks or even months, and can directly affect performance and general wellbeing. But don’t despair! Read on to learn 7 tips that will help you unblock your creativity.

Creative Blocks: Overview

There is no denying that there is something about the creative process that requires you to stay focused and inspired. Therefore, creative block is every artist’s worst nightmare. Truth be told, it’s the last thing you need when your entire career is built on being inventive.

A creative block can be experienced by anyone, at any time, and for a wide array of reasons. Almost every artist, writer or musician will experience phases of stalled creativity at some point. Overcoming a creative block is definitely not easy, but becoming aware of it can help you address the issue and prevent it from returning in the future.

Self - criticism, generally useful to develop ourselves as professionals, can eventually end up dominating our feelings or behavior. Iconic artists like Picasso, Pollock, Monet or Bourgeois admitted to having suffered creative blocks throughout their careers. If, like them, you rely on your creativity to pay the bills and build a reputation, you can’t afford to be short of ideas.

Types of Creative Blocks

Not all the creative blocks are the same, and different issues require different solutions. Below you can find some of the most common barriers to creativity. Have a look and see it any rings true for you:

Working in the creative industry can be great, but staying enthusiastic and permanently inspired can be tricky. Below are some research-proven ways to get your creative juices flowing again:

7 Ways to Overcome Creative Blocks

Blank page crisis: we have all been there. Luckily, the following methods will spark your inspiration and help you overcome blocks in your creative career.

1) Establish a Routine

Working within a routine will not only increase your overall input but will also help you come up with more fresh and new ideas. All you have to do is to commit a specific period of time to your creative work. Your new goal will be to create something every day, regardless of its quality.

2) Step Away from Your Creations

Unlike many people think, taking a break from your creative work can do wonders. If you happen to find yourself ruminating on the same piece of work for upon hours, taking a break may do you some good.

3) Go for a Walk

Physical exercise will boost your creative inspiration. Every time you find yourself in a creative slump, take a short walk around the block or inside the office. You will be surprised at the results.

4) Change Up your Scenery

Heading out to a park or stepping into a new café can refresh your vigor for working and awaken your inspiration. If you need a major change,  go on a trip or spend some months abroad. This will improve your capacity for creative thinking and problem-solving.

5) Get a Notebook

Write down your thoughts, observations and quotations about books and articles you have read, films you have watched and anything that has caught your eye. A notebook will help you create an arsenal of inspiration you can go back to when feeling stumped.

6) Finish What You Have Started

Delivering your complete work can be daunting, but it’s the most compelling catalyst for change. Also, completing projects invites learning, and knowledge leads to success.

7) Explore Other Creative Disciplines

Inspiration can come from anywhere: fashion, photography, music, film, design… Immersing yourself in particular disciplines you wouldn’t normally be interested in could result in unexpected mixed-context inspirations.

If none of the above seems to be working, here’s a bonus tip: don’t force it. It’s pointless. Everybody can lose steam at some point, but it’s ok to try again later. Give yourself a break, do something else, and let the ideas float in the back of your head. Whether is running or cleaning the house, make sure you do something different to clear your head and help it think straight. Any simple, but methodical task, will reboot your brain.

Unblock Your Creativity. It’s Doable

Your creativity is likely to hit a snag at some point. However, creative blocks don’t necessarily have to stop you in your tracks. All you have to do to overcome your mental blockage is to go throughout list of tips.

And remember: you should allow yourself to fail. Stop holding yourself back! Shake your worries off and push through. Taking risks will help you sharpen your skills. As a consequence, you might find yourself creating designs, paintings, sculptures or any other creative works you never dreamed possible. As Henri Matisse stated, creativity takes courage.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also follow us on Instagram & Medium.

Social Media can be extremely powerful when it comes to growing your business, driving traffic to your website, and keeping your followers tuned. Many companies are managing social media well, so you want to make the most of the social web in order to outrank your competitors. Read on to learn more about the social media tools you should not be missing this year.

Social Media Management´s Role

Brand awareness and loyalty don´t happen magically. With over 3 billion people using social media around the globe, it’s safe to say that social media plays a vital role in the business landscape. Social media management tools will give you control over your own marketing strategy and help you reach your audience effortlessly.

Logging on Facebook or Instagram and posting a few updates from time to time won´t do the trick. The content you publish has to be consistent and on-brand across the networks you are targeting. On top of that, you need to determine which content and campaigns work best for your audience.

Social media management tools will allow you to control your entire social media from a single interface. These apps simplify every aspect of managing social media, such as programming updates, generating reports, engaging with your audience and creating brand awareness. In other words, they can make your social media presence a priority.

Social Media: Overview

Given the high amount of people who encounter new brands through electronic platforms, social media management is key for any business. Regardless of the size and the type of enterprise, effective social media management is a must.

The numbers say it all. The world is home to 7.7 billion people, and at least 3.5 billion of them are known to be online. Social media networks are used by 1 in every 3 people. Facebook, the greatest social media platform of all times, has over 2 billion users. Other platforms, such as Youtube and Instagram, are used by over a billion people each.

Guide to Social Media Management Tools

Social media management apps are generally affordable, and many offer free versions you can test out before purchasing. Most of the apps we have selected cater to a wide range of social platforms, and more specifically, Facebook, Twitter, Instagram, and LinkedIn.

11 Apps Social Media Managers Should use in 2020

1) Hootsuite: Social Media Scheduling, Monitoring and Analytics

Compatible with: iOS, Android, Web, Chrome

If you are looking for a simple solution to your social media management needs, this tool will get you covered. This tool is compatible with 35 social platforms, such as Facebook, Youtube, Instagram, Twitter, and Pinterest, and will allow you to schedule updates at times of your choosing.

Also, it serves as a very powerful analytics tool. Hootsuite will help you understand social media results by drawing on over 200 metrics to measure performance. Its reports can be exported as Excel, PDF, PowerPoint, and CSV files. On top of that, this app will allow you to monitor the social web, thanks to is custom social streams.

Price: The free version includes 1 user, 3 social profiles, and 30 scheduled updates. You can get an upgrade from $29 per month.

2) Buffer: Best App for Straightforward Social Media Scheduling

Compatible with: iOS, Android, Web, Chrome, Safari, Firefox

The main purpose of this app is to schedule social media posts and supports Facebook, Twitter, Instagram, and LinkedIn. Note: Pro users can also schedule Pinterest updates. Social media scheduling is extremely easy thanks to its intuitive dashboard, mobile app, and browser extensions.

However, Buffer is more than a simple scheduling tool. You will also be able to check the amount of impressions your updates achieved, as well as the number of clicks, the shares, comments, and overall reach.

Price: The free version includes 1 user, 3 accounts and 10 queued updates. You can switch to the paid version from $15 per month.

3) Sprout Social: Ideal for Team-Based Social Media Management

Compatible with: iOS, Android, Web, Chrome

A complete social media network management tool for Facebook, Twitter, Instagram, and Pinterest. You will be able to stick to your own schedule or have the app schedule your updates at the time that suits you best.

Sprout Social is renowned for its publishing feature, which lets users tag their updates to recall them later for analytics purposes. In addition, the app handles team interaction incredibly well. Thanks to its simple indicator, you will see when other team members are interacting in real-time.

Price: Users can subscribe from $99 per user and month. The cheapest plan includes 5 social profiles.

4) Iconosquare: A Great Instagram & Facebook Manager Tool

Compatible with: iOS, Android, Web, Chrome

Designed for those enterprises with Instagram business accounts and Facebook pages, this app helps you publish, monitor, and analyze content. Its modern and responsive dashboard will help you schedule content in advance and preview your updates before posting. Truth be told, only a few services offer such a deep Instagram management.

Price: From $39 per month. The cheapest plan includes 2 team members and 3 social profiles.

5) Sendible: Best Social Management App for Lead Generation

Compatible with: iOS, Android, Web, Chrome

Sendible can manage around 20 social platforms, and blog services, such as Facebook, Youtube, Twitter, LinkedIn, Pinterest, and WordPress, and some of its features make this tool stand out from the crowd. A shared calendar displays your pending posts across any platforms you have connected, and you will also be able to connect an RSS feed.

While creating your posts, Sendible will let you navigate through Flickr and Google to find free-loyalty pictures. But that is not all: this tool also features a Canva integration that will allow you to design your own images.

Price: The cheapest plan starts at $29 per month and includes 1 user, 12 services, and unlimited scheduling.

6) Tailwind: Best Tool for Managing Pinterest Accounts

Compatible with: iOS, Web, Chrome, Safari, Firefox

Whereas Facebook is used to interact with other people, and Twitter is designed to follow trends and news, people use Pinterest to discover eye-catching content that can be categorized into virtual boards. This tool excels at Pinterest management like no other application does. In addition, it will let you post on Instagram and monitor the results.

Price: From $15 per month. Includes 1 account and unlimited scheduling.

7) MeetEdgar: Best Social Network Management App for Automatizing Purposes

Compatible with: iOS, Web, Chrome

This tool is like an autopilot for your social media network profiles. MeetEdgar will do the hard work for you on your Facebook, Instagram, Twitter, and LinkedIn accounts. But remember: this is not an analytics app. What makes this tool so different is the ability to find quote-worthy text on links. After pulling the relevant content, it will compose updates you can go along with.

Price: $49 per month. It includes 25 social media accounts and an unlimited media library.

8) MavSocial: Great Tool for Adding Images to Social Media Updates

Compatible with: iOS, Android, Web, Chrome

It’s most unique characteristic is the impressive library of over 20 million royalty-free assets that you can use on your social media posts. MavSocial connects to Facebook, Twitter, Youtube, Instagram, and Tumblr.

Price: From $19 per month. Includes 1 user and 10 social profiles.

9) Social Report: An Underrated Social Media Management Tool

Compatible with: iOS, Android, Web, Chrome

This tool used to fly under the radar. However, Social Report has started to jump into lots of reviews. The reason: it truly delivers on all of the features a business needs at a very affordable price. On top of the social media integrations (Facebook, Instagram, Twitter, and LinkedIn), it also features a suite of tools that most premium platforms charge for.

Price: From 49$ per month. The cheapest plan includes 5 users and 25 social profiles.

10) CoShedule: The Ideal Tool for Bloggers

Compatible with: iOS, Android, Chrome

This app is primarily used by bloggers due to its ability to schedule full WordPress posts. On top of that, it can be used to schedule updates to popular social platforms like Facebook, Twitter, LinkedIn, and Pinterest. Once your updates are pushed live, you will be able to track their performance.

Price: From $40 for individuals and $60 for teams.

11) Loomly: All Your Team Needs in One App

Compatible with: Android, iOS, Chrome

This tool can help you manage your Facebook, Instagram, Twitter, Pinterest, and LinkedIn posts and ads. It features a calendar, a post overview, and gives you update ideas based on trending topics and RSS feeds.

Price: From $25 per month after a 15-day free trial. The cheapest service includes 2 users and 10 social accounts.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

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