Hello again! I'm glad to see that you've found your way to my website after the "Let's Get Digital: How to Expand Your F&B Brand Online" panel. There is so much I wanted to share with you! Tips to increase your SEO so you can rank on the first page of Google organically, free resources to help you manage your social media accounts, and what to do with your Social Media Strategy in the time of Covid-19 and more.

If you are thinking, "it is too late to start working on my social media/SEO strategy," you would be wrong! Due to Covid-19, our daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. This changed the way consumers behave online and wipe the slate clean for everyone online.

With my tips below coupled with what we discussed during the panel I hope this empowers you to start or to pivot your social media/SEO strategy.

For those who would like to schedule a free consultation with me click the button below.

SEO

3 Topics Clusters

You might not have realized it but the Search Engine algorithm has changed in the last year or so. We went from individual blog posts that rank for specific keywords to having something called topic clusters. The topic cluster model is essentially when a company chooses broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority. 

Essentially what this means is to pick 3 broad topics relevant to your industry and write blogs that are relevant to those 3 topics. 

Website’s loading speed

When your website takes longer than 7 seconds to load, then fixing it should be on top of your priority list. Slow loading speed is going to hurt you in two ways.

First, search engines will rank your website lower, even if your content is most relevant and high quality. Second, your customer conversion rate is going to be affected very badly as 40% of visitors mostly leave the website if it takes more than 3 seconds to load.

Research shows that improving your website’s loading speed by 1 sec will give you 7% more conversion rates. Use online software like GTmetrix and PageSpeed Insights to analyze and find out your website’s loading time.

Boost Readability

Keeping your content easy to read and understand, will make the user experience better. Readability is also an important factor for SEO rankings.

Websites that have low readability most likely to lose readers. But website’s with high readability gives engaging content to readers and hence improve organic ranking.

Some ways to improve the readability is by:

Free Resources

Facebook Creator Studio 

Facebook Creator Studio allows community managers to plan, schedule, analyze, and monetize their activities across Facebook Pages and, Instagram accounts all from one dashboard.

Keyword Planner

Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising.

Rank Math

Rank Math is designed to present the right information to you at the right time. The simple, but powerful user-interface highlights important information about your posts alongside the post itself. Using this information, you can improve your post's SEO instantaneously.

TweetDeck

TweetDeck is a free web-based tool that helps you manage and post to your Twitter accounts. It's also designed to improve organization and functionality across them.

TweetDeck's dashboard displays separate columns of activity from your Twitter accounts. For example, you might see separate columns for your home feed, your notifications, your direct messages, and your activity—all in one place on the screen

Canva

Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company's social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.

Unfold 

Described as "a toolkit for storytellers", Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold. It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

Quuu

Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You'll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you'll always have relevant posts for your audience. 

Social Media Opportunities

Evaluate your Social Strategy

Now is the time to reevaluate your social media strategy. Push pause on all scheduled content and campaigns, for the time being, so you can give yourself some breathing room while you reevaluate.

First things first, take a look at your social media post from the past year, what post got the most engagement, what post flopped, was there a post that encouraged your followers to leave more comments than they usually do?

Secondly, look at what you have planned to launch immediately or in the coming weeks. Ask yourself, does your plan still make sense, given the climate of today? Does it come off as insensitive? What can you keep? What should be postponed?

Right now, people are particularly sensitive, and emotions are heightened. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf.

Finally, take into consideration what you had planned, what posts worked for you in the past year, and what is happening in today’s climate and begin to plan when and on what platform you would like to post your content on.

More time to be creative

Covid-19 has given us business owners and social media managers one great opportunity, it allows us to be more creative, explore new platforms and social media features we’ve never tried before.

We’ve seen companies use Zoom meeting screens to advertise their services and products, we’ve seen more events and networking opportunities that were traditionally face-to-face being hosted on Facebook Live. We’ve seen restaurants use their platform to show that they may be closed for dine-in service but they are still serving our community. My personal favorite, watching chef share their trade secrets or even sharing new recipes with us while we watch from our living rooms.

The possibilities are endless and it is up to you on whether or not to dedicate your time to creative methods. 

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Also, follow us on Instagram & Medium.

We have stepped into a new year. A new year for me means a fresh start and time to bring new changes. I am always very excited to begin a new year with new enthusiasm and new goals.

If you are a business owner, you should set new goals and start looking for adopting new ways that will benefit your business.

The biggest challenge for any business is to appear on the first page whenever your product or service is searched. How to overcome the challenge? By adopting the best SEO practices for your business website and updating it regularly, will definitely boost your page ranking.

Every second there are billions of searches going on around the world. So, if you want to be in the game and come out as a winner, your search engine optimization should be strong. Search engine optimization doesn’t happen overnight, you have to continuously make efforts and make changes, improve the quality of content regularly.

Today we are going to discuss the top 11 tips that will help your company SEO and boost ranking.

1.) High Quality and Relevant Content

Creating high quality and relevant website content is the best way to improve your website’s search engine optimization. The first step is to understand your buyer to whom you will be addressing your content. Your website should be optimized for the readers, not for the search engine. 

Create useful content that should address the buyer’s issue. Include the right keywords naturally that your potential customer will use in search queries.

If you want people to keep coming back to your website, your content should be high quality, relevant and recent. Keep updating the website regularly.

Google Chrome controls almost 45% of the world's online searches. Two important factors that Google sees to rank any website are Dwell Time and Bookmarks. If your website provides the user what they want they are going to spend more time on the website (more dwell time) and also bookmark your website to visit later. It will help to boost your website’s ranking on Google.

2.) Website’s loading speed

When your website takes longer than 7 seconds to load, then fixing it should be on top of your priority list. Slow loading speed is going to hurt you in two ways. 

First, search engines will rank your website lower, even if your content is most relevant and high quality. Second, your customer conversion rate is going to be affected very badly as 40% of visitors mostly leave the website if it takes more than 3 seconds to load.

Research shows that improving your website’s loading speed by 1 sec will give you 7% more conversion rates. Use online software like GTmetrix and PageSpeed Insights to analyze and find out your website’s loading time.

3.) Blog regularly

Blogging is the most effective way of improving any website’s SEO and ranking. It will help you to optimize your website and rank for long-tail keywords. But, one thing you should keep in mind that poorly-written, Palagramised and cheap contents do more harm than good.

4.) Improve titles and descriptions

You can boost the click-through rate by improving titles and descriptions of your website’s content. The title tag and meta description should be made more attractive and enticing by:

5.) Add internal links to underperforming pages

If some of your website’s page is not performing well, you can boost them by adding internal links. Internal links are links that go from one page to another page on the same website.

The first step is to find the pages that are underperforming pages. You can use tools like  Ahref, SEMrush to find out the pages that you are not ranking for or are not performing well.

The next step is to find the relevant place where you can add the link to another page which is performing well. You should add it naturally and it shouldn’t look like it is forced.

6.) Add external links

External links are backlinks from other websites to your website. If used wisely, external links can also help to boost rankings. The external links that you are using should be of high authority, in this way you are building trust and at the same time adding value to your content.

7.) Optimize Images

Seo is not all about content but images and other multimedia are also an important part. To make your website’s images work for you on the SEO front, use proper image file format and sizing. Include your target keywords in your image file name, alt tags, title, and description.

8.) Boost Readability

Keeping your content easy to read and understand, will make the user experience better. Readability is also an important factor for SEO rankings.

Websites that have low readability most likely to lose readers. But website’s with high readability gives engaging content to readers and hence improve organic ranking.

Some ways to improve the readability is by:

9.) Use social media for authority building

When people find your content useful and share it through social media, it will help your website to build authority. As it will make SEO believe that your website has good content which people are liking and help you rank higher. You should include social media sharing buttons on your website.

10.) Mobile Optimization

Search engines give priority to those websites that are optimized for mobiles than those that are not. People now use their smartphones most of the time to search. If your website is not mobile optimized then you are going to constantly lose your visitors.

11.) Local SEO

If you want to keep up with local SEO learn as much as you can about the target audience. As Google is investing in local advertising, it is giving more opportunities for businesses to have local visibility. Learn and create keyword strategies and content copy that is targeted for your local customers.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

Copyright 2020 Made by 

RAR Web Apps
map-markertwitter-squarefacebook-squarephoneenvelopeinstagram