College Students at the Library | 6 Successful Higher Education Social Media Marketing Strategies

6 Successful Higher Education Social Media Marketing Strategies.

  1. User-generated content = Gold!
  2. Create Facebook Groups
  3. Be platform-specific
  4. Post-audience-specific content
  5. Share via Stories
  6. Authenticity is essential

As educators, you already know that social media is a great avenue to raise a school’s profile, drive enrollment, and boost student engagement.

Whether you choose to invest a million dollars or only 50 cents towards your marketing budget, the aim is to spend it right.

However, many universities are simply choosing to invest in new tactics rather than flashy marketing campaigns. Their tactic of choice? Social media in higher education.

This can turn out to be an advantageous situation for marketers in the education sector. When implemented correctly, higher education social media marketing can help create online communities, increase interactions, engage more students, and form a global reputation.

In this article, we present you with 6 inventive social media marketing strategies used by colleges and universities around the world to increase reach and engagement with their social channels while fostering a sense of school pride and togetherness.

1. User-generated content = Gold!

A useful method to increase interactions and reach on social media for higher ed is to allow existing students or even alumni to get involved with your social media accounts.

Higher-ed students are already very active on almost every social platform available, why not use them?

University of Miami's Instagram.

Bonus: showcasing your student helps create a strong bond and camaraderie with the college and its students.

2. Create Facebook Groups

Facebook groups allow universities and colleges to breakdown their larger audience into smaller groups and cater to their specific needs. Some examples are alumni groups, club groups, sports groups, parent of students groups, and more.

3. Be platform-specific

Every platform is unique and should be treated as such. For example, LinkedIn is more industry and professionally focused, you wouldn't share the same content on LinkedIn as you would on Instagram that is demographically younger and entertainment-driven.

4. Post-audience-specific content

The goal of social media is to deliver content relevant to your audience, correct? Then it only makes sense that higher-ed social media managers should think about getting separate accounts for different university activities.

For example, a college can have news to share from different academic departments, sports teams, and alumni networks.

5. Share via Stories

Creating and sharing social media stories that combine videos, photos, captions, and filters is now easier than ever. This feature is available on most major social media platforms like Snapchat, Instagram, and Facebook.

You can use geotagging, filters, and visual media to show the location of the university, its main attractions, faculty information, labs, or events that are happening in and around campus.

6. Authenticity is essential

This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that paused nations in front of news channels.

Now, colleges and universities need more than just great deals to trust, identify with, and invest in a school. At this point, many schools have taken notice by embracing authenticity and their human side on social media.

While some schools have spoken directly about their thoughts related to COVID-19 or other news items, others have shown authenticity by zoning on their student through user-generated content or student testimonials.

When done authentically, both strategies can help colleges and universities gain trust from their audiences while boosting awareness as a school that cares about people.

In 2021, expect authenticity to take center stage on social media as successful colleges and universities continue to build trust from their students.

About MKR Media Lab

Digital media marketing is overtaking traditional marketing as social media platforms and targeted ads make it possible to interact with specific audiences in real-time. Enter MKR Media Lab.  If you’re seeking a digital marketing expert simply to offer guidance or to design and launch an entire campaign for your business look no further, we offer SEO services, PPC services, social media marketing services, web design services, and so much more. 

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